Samsung helps Italian football club deepen connections with fans Branded phones deliver exclusive experiences to fans Challenge A world-famous Italian football club wanted an even deeper relationship with its large and loyal fan base—no small matter at a time when even dedicated sports fans are easily distracted by entertainment alternatives. Because those alternatives include social media and mobile devices, the club was interested in using new technologies to achieve its objectives. Solution The club used Samsung’s technology to launch an innovative marketing initiative: club-branded phones for their die-hard fans. These phones sported the club’s unique color scheme and gave their fans exclusive extras—including videos and photos—which fans could then re-post

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