How Samsung Pay Used Marketing Campaigns to Optimize Mobile Performance Promotional campaigns are critical in any marketing strategy as they prove to be valuable for not only bringing in new users, but also keeping them engaged for the months to come. Samsung Pay launched a marketing initiative that gave a dramatic boost to its platform, ultimately increasing mobile performance and revenue. — Sang Ahn, VP & Head of Strategic Partnerships, Samsung Content & Services “As we all know, mobile is not only a challenging form factor (small screen), but also an extremely important place to engage consumers. The highest growth area of mobile commerce is also where the greatest pain points are in terms of cart abandonment and conversion. Samsung wants to play a critical role in innovating

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