SUCCESS STORY: AO.COM Exceptional experiences at moments that matter AO.com delivers unbeatable service and choice to customers while enabling their agents to work smarter Caring more than anyone else AO.com is on a journey. Established as one of the largest electrical retailers in the UK, the online business aims to become the best in Europe. With rivals who offer similar products and prices, the company knows success comes down to brilliant customer experiences at moments that matter. This is why a fifth of their people are contact center agents. “We have to care more than anyone else and be exceptional in terms of how we make the customer feel so they want to come back and buy from us time and again,” said David Atherton, Director of Customer Experience at AO.com. Reinv

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