Excellus Blue Cross Blue shield shifts its Focus to Creating Consumer Value
Excellus Blue Cross Blue shield shifts its Focus to Creating Consumer Value
2 PagesFounda tions Case Studies on Customer-Centered Innovation Creating Great Consumer Experiences Excellus Blue Cross Blue s hield s hifts its Focus to Creating Consumer Value Fall 2008 In an atmosphere of commoditized health plans, rising health care costs, and a shift in payment responsibility from the employer to the consumer, health plans need to change. The more innovative health plan organizations are beginning to evolve their role from jus
