Client Spotlight - Anthem Blue Cross Blue Shield • © 2016 The Ken Blanchard Companies. All rights reserved. Do not duplicate. • 071516 • MK0421 Anthem Blue Cross Blue Shield Anthem Blue Cross Blue Shield, a dynamic and rapidly growing company in the challenging health care industry, has a strategic objective to be among the best and the biggest in its industry, with the size and scale to deliver the best product value with the best people. The Challenge Anthem recognized that organizational renovation was paramount to remaining competitive. So, in the midst of the tornado that represents today’s health care climate, it set out to transform its leadership culture from one of servitude to one that exemplifies Servant Leadership. Goals were specific, but not simple. Anthem wanted to bre

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