Case Study

Blue Cross Blue Shield Florida

Blue Cross Blue Shield Florida

Blue Cross Blue Shield Florida VOC Survey: Improving Process to Gather and Mine Robust Data Across Customer Segments www.expertchoice.com • info@expertchoice.com 703.243.5595 Case study Challenge Blue Cross Blue Shield Florida (BCBSF) was struggling to understand the distinct needs of its diverse constituency. BCBSF was seeking a better process to gather, analyze, and implement Voice of the Consumer (VOC) data. Action BCBSF enlisted Exp

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