Case Study
EXASOL handles 15x Data Growth in Real-time Ad Campaigns for myThings
1 2 3 4 Returns to the website Visits the website Leaves the website Personal retargeting Personalizing 5 billion page views per month myThings customizes over 5 billion ad impressions a month for hundreds of top brands including Adidas, Walmart, Toys’R’Us, and Microsoft. Analyzing these vast amounts of data requires a powerful database EXASOL handles 15x data growth in real-time ad campaigns for myThings engine that is capable of not o