EVINS Takes Its Influencer Marketing Up a Notch with Julius relations pioneer and socialite Marilyn Evins, joined his mother’s boutique PR firm following distinguished careers in medicine and finance. He quickly realized that the model needed to evolve from publicity-first to business-first, delivering quantifiable assets and value for clients. Using this new model of performance- based communications, along with an understanding of the power of influence gained from his upbringing, EVINS has become a renowned presence in the industry. In keeping with this approach, EVINS has made sure to keep up with the times, and the 30-strong Midtown East agency has developed a small yet robust digital and social media discipline. “We consider ourselves a holistic marketing communicati

Join for free to read