Case study: Everest Following a thorough onboarding process from Infinity, Everest immediately reaped the rewards from call tracking by increasing their telephone call to appointment conversion rates by 8.4% with a reduction in online cost per lead spend by 5.1%. The challenge Prior to working with Infinity, Everest wasn’t using an advanced system to track the lead sources for large volumes of phone enquiries. They had to rely on data from individual advertising campaigns or from potential prospects for insight into how they had heard about Everest so they could determine which advertising channels were working. The responsibility was then passed to individual sales agents to enter the lead source information into their CRM system, however, this was invariably missed, entered

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