Case study: Protection 1 Protection 1 needed to be able to make key marketing decisions and by implementing the Infinity Professional Edition they were able to understand cost per call, cost per lead and also return on advertising spend to keyword level. In addition to getting all of the benefits of dynamic call tracking, they also utilised the Infinity self-service fixed number generation to track their offline campaigns as well as using the attribution suite. The challenge Protection 1 needed to be able to make key marketing decisions and they were unable to quantify their cost per call / lead or their return on advertising spend across multiple online marketing channels that influenced conversions. Prior to implementing Infinity, Protection 1 was spending heavily on Google AdWo

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