Case study: BPP University Having worked with Infinity for more than a year with great success, BPP decided to integrate their call data into Google DS3 bid management system. The complete integration of call tracking data into DS3 took under two weeks. The challenge Before the Google DS3 integration they were receiving around 1,000 calls every month that they couldn’t attribute back to the keywords that had prompted them. The solution With the Infinity Call Tracking system BPP can now track their customers through a previously invisible part of the customer journey (Phone Calls). Infinity gave ongoing training and support to the BPP team, so that they could get the most out of their new ability to optimise for keywords that drive calls. With Infinity integrating their call data i

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