Event Spotlight: Purple Plunge Purple Plunge started with the far-fetched idea that people would love to jump in the ice-cold water of Lake Zurich, Illinois and raise money to fight cancer. A group of volunteers and key members of the community worked together to make the 1st Annual Purple Plunge a reality on March 15th, 2014. On that day 50 brave souls took the plunge into Lake Zurich through more than two feet of ice and raised over $11,000 for the American Cancer Society. Before becoming a 501(c)(3), Purple Plunge would hear from participants, donors, and sponsors that they love the local feel and involvement from the entire community. Purple Plunge has been about local community from the beginning. The feedback they received and the generosity that was shown towards local cancer

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