BHcare Foundation Overcomes the Challenges of Switching to a Virtual Event and Sees Highest Fundraising Numbers to Date
BHcare Foundation Overcomes the Challenges of Switching to a Virtual Event and Sees Highest Fundraising Numbers to Date
3 PagesCHALLENGE: BHcare Foundation’s annual A Chance to Shine bike and walk event format needed to be changed from a single-day, in-person event to a two-week virtual event. Due to COVID-19 safety concerns, they had to decide if they would cancel the event or build a new one from scratch. Their challenge extended beyond just reimagining the event; they needed to engage and maintain donors, participants, and sponsors. Their biggest challenge was what to offer sponsors and supporters. They needed to make the event fun, without bringing people together in person. They needed to give value to their sponsors, who wouldn’t receive traditional location signage and exposure. And they needed to make a first-time virtual event successful and raise a significant amount of money. “Our supporters
