Evangelizing a Young Company and New Product Category

2 Pages

Communications Challenge: Start-up Z-force had little name recognition, a lean marketing team and an exciting new product concept for network-attached storage (NAS). Z-force hired Tanis Communications to help launch the company and evangelize its new networking node for NAS. Z-force needed a high-visibility company launch and a consistent outbound communications program to condition the market for its revolutionary new product category. The

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Evangelizing a Young Company and New Product Category

Evangelizing a Young Company and New Product Category

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