Case Study

European Cancer Congress wanted to understand delegates’ perceptions of the congress

European Cancer Congress wanted to understand delegates’ perceptions of the congress

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Congress research 2015 The European Cancer Congress (ECCO) The brief The European Cancer Congress (ECCO) attracts a multi-disciplinary audience every year, with 18, 500 delegates attending in 2014. ECCO were looking to conduct research around delegates’ experiences of their 2015 congress, which was held in Vienna in September 2015, with a view to developing and enhancing future congresses. They were interested in approaching this via both quantitative and qualitative research methods in order to gain a variety of perspectives on the delegate experience. In particular, ECCO wanted to understand delegates’ perceptions of the congress. They were looking to enhance aspects of the conference programme, with a view to improving the congress across their multi-disciplinary audience. Our approach

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