Fieldwork research at a leading medical congress
Fieldwork research at a leading medical congress
2 PagesFieldwork research at a leading medical congress Medical society The brief Following our previous research into their 2014 Congress, a well-known medical society approached Shift Learning to conduct in-depth fieldwork research at their 2015 Congress. The society’s Congresses attract medical specialists from around the world and are held annually each year. This research aimed specifically to determine barriers to attendees’ participation at the Congress, and any potential areas for further development at future Congresses. The society also wanted to gain a deeper understanding of the needs of the different medical professionals within their audience, and the best ways for the society to be able to continue to meet the needs of these segments. Our approach and methodology We adopted a quant
