thrivehive.com/success-stories The Challenge Eureka College is a small liberal arts college in Eureka, IL. Mike Murtagh, the college’s Vice President for Institutional Advancement, was looking to increase awareness among high schoolers who would be a good fit for the college. However, recruiting students is like trying to hit a moving target. “The challenge with recruiting students,” Mike explains, “is that you’re trying to effectively market an ever-changing demographic that constantly shifts the manner in which they receive information.” In addition, with the high cost of marketing in Chicago and the stiff competition, Mike recognized the need to change up their strategy and concentrate on a smaller, 30-mile radius around the college. The Solution ThriveHive suggested that

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