thrivehive.com/success-stories The Problem Nanda Nayar is the owner of Bharata Kala, a music school for guitar and keyboard in Edison, NJ. Nanda can help anyone learn to play the guitar or keyboard, but first they have to find him. Bharata Kala is near a major university, so Nanda teaches a lot of college students, and every September brings a flood of prospective students. But despite this ready market, the music teacher was not getting the business he knew was possible. Nanda tried word of mouth marketing and hung door hangers and posters with tear-away phone numbers in local stores and community bulletin boards. But none of these methods had a strong impact on his guitar school. Aside from a lack of success, Nanda was unable to figure out where his new students were coming f

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