It’s 7:30 am at a busy urban hospital. Fred Argo, Executive Sales Representative and Territory Account Leader for Surgical Care at Ethicon (a division of Johnson & Johnson), stands in the operating room carefully observing a thoracic surgery. He remains on high alert. Any minute, he may be expected to respond instantly to technical questions from the surgical team about the Ethicon-owned medical devices involved in the procedure. He must know this stuff cold. While Argo is an experienced rep and can build on existing knowledge of surgical procedures and products, he says it’s easy for reps to feel “stressed, less confident, challenged, and spread thin.” That’s because reps are responsible for such a large product portfolio and don’t always have enough time to get up to spe

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