see and learn more at StructuralGraphics.com ESSILOR CASE STUDY CLIENT: Essilor INDUSTRY: Pharmaceutical PROJECT: Integrated Sweepstakes Campaign SG SERVICES: Direct Mail, Online Sweepstakes and Email Follow-Up This integrated campaign resulted in an overall response rate of 31.5%. There were 2,576 unique visits to the site which translated into an 88% conversion rate. BACKGROUND Essilor is the world’s leading provider of eyeglass lenses, a

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