see and learn more at StructuralGraphics.com IGGESUND CASE STUDY CLIENT: Essilor INDUSTRY: Pharmaceutical PROJECT: Integrated Sweepstakes Campaign SG SERVICES: Direct Mail, Online Sweepstakes and Email Follow-Up Iggesund Paperboard experienced a 6% response rate with this campaign, a 400% increase over their previous marketing campaign. BACKGROUND Iggesund Paperboard is Europe’s leading manufacturer of high quality virgin fiber paperboard f

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