Background Background E.ON is a vertically integrated global energy company. Powergen was the UK retail arm of E.ON, and aimed to be a modern, retail energy company with customers at its heart. This is a far cry from the nationalised utility company of old. Since de-regulation the energy industry has become an incredibly competitive market, suering reports of poor customer service, high customer losses, low brand recall, aggressive sales tactics and price wars. We wanted to stand out and be dierent from our competitors; we called this dierence “ Changing Energy Changing Energy”. Our guiding principle, this shaped our brand and culture. Changing Energy was born because we needed to respond to climate change, but also because our customers told us we needed to change and take action. chan

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