Background Capital One is one of the top six credit card issuers in the UK, employing around 800 employees out of its Nottingham base. At the start of 2011, Brian Cole, the CEO, launched his long-term Vision for the company. The strategy was called “Let’s Make Lives Better” and focused on four main goals – including truly meeting consumer needs and having a culture of innovation. Launched at the beginning of 2011, early evaluation indicated that whilst the Vision was known throughout Capital One, it was very much seen as the CEO’s Vision by employees. Objectives Objectives Help employees engage, understand and develop a commitment to the mission Empower employees through personal ownership & delivery of strategy Create a sustainable vision for Capital One What we did What we did The campai

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