ENVIRONMENTAL GROUPS BAND TOGETHER AND SWAY A CORPORATE BEHEMOTH The Cause With a growing alliance across the world comprised of over 700 member organizations, the Plastic Pollution Coalition (PPC) is working towards a world free of plastic pollution and its toxic effects on the environment. The PPC banded together with 20 other organizations to create pressure on Starbucks to stop using their iconic green plastic straws with their drinks. The campaign’s hashtag was #notsogreenstraws. Tools Used Petition Campaign The Result Their campaign got over one million petition signatures and earned national press. After several months of building pressure and continued news coverage of the negative impact of plastic on the environment, in July 2018 Starbucks pledged to eliminate pla

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