Case study Challenge Gone are the days when a night out almost certainly included viewing the latest release on the "big screen." Consumers have more choices of where they spend their entertainment dollars today. In spite of a recent lack of blockbuster releases, the entertainment retailer sought ways to increase revenues while making the entertainment experience more satisfying for guests. Objectives were to maintain consistent comfort in their auditoriums and keep guests coming back. The shift in consumer habits from relying on movies for entertainment to enjoying a variety of free-time activities has emphasized the critical importance of cost control for the company. Rising energy rates and deregulation have created significant issues for the retailer, and the potential energy usage eff

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