Entertainment: Product Launch BRAND OBJECTIVE: A highly acclaimed film studio partnered with InStadium to promote the launch of Jack Reacher: Never Go Back among influential, hard-to-reach sports fans. Their objectives included building awareness around the film and the release date. CONCEPT: Utilize dynamic media assets of sight, sound, and motion during live sports to deliver pre-game and in-game messaging to fans in NHL and NFL stadiums across the country. A total of 19 teams participated in the program covering 36 games from October 1– October 31.SOLUTION: 1. InStadium Game Day Media: A PA announcement directed fans’ attention to the video board, where creative aired in conjunction with supporting in-bowl LED 2. Brand Ownership: Additional digital assets ran during the flight for incr

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