800.264.6420 info@postalytics.com www.postalytics.com Rockland, MA Challenge Ensuring meaningful connections with high value Inbound Content Sigma Marketing Insights is a boutique marketing services firm that helps their clients find gold in their data, with a team of experienced marketers and data scientists. They engage clients with a highly personalized, concierge style engagement model. Automation efforts, such as nurturing workflows, have to reinforce this personal, high touch approach. The team at Sigma has invested in HubSpot Marketing and have embraced Inbound as a methodology. The first order of business was to create a desirable, high value piece of content that would be of interest to their enterprise and mid-market audience. “100 Ways To Do More With Your Data” is a 36

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