England 2018 FIFA World Cup Bid — case study Just a thought; event strategy for England 2018 World Cup bid Where we’ve delivered it... England 2018 FIFA World Cup Bid England ’s technical bid was acknowledged as the strongest by FIFA. The detailed planning required provided an exceptional level of understanding for future events and helped us build some fantastic relationships across candidate host cities, clubs and other key stakeholders” whynotconsult.com Our work on the England 2018 technical bid spanned developing bid strategy to hands on contract negotiation, managing stakeholders and writing the bid book itself. Of the varied tasks we undertook, the following stand out: • We led the development of the bid ’s accommodation, hospitality, fan fest

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