Birmingham Food & Drink Festival — case study Just a thought; Birmingham Food & Drink Festival Where we’ve delivered it... Birmingham Food and Drink Festival Marketing Birmingham contacted us as they considered the potential for a food based festival in England ’s second city. Our role was to develop potential content and a structure for the festival which delivered Marketing Birmingham ’s financial and strategic objectives. T o achieve this, we: • Led workshops to fully understand the aims for the festival and drivers such as timings and budgets; • Created a series of food, drink and restaurant festival concepts; • Assessed each option based on its fit with financial and strategic objectives; • Developed a host of creative content ideas; • Developed proposa

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