The O2 – Hotel development and commercial strategy — case study Just a thought; broadening horizons for a London icon Where we’ve delivered it... The O2 – Hotel development and commercial strategy We have developed a long standing relationship with AEG Europe, spanning a number of projects. Our work has included providing strategic and financial advice on plans to develop a 450 room luxury hotel on the site of The O2. Proposals for the development include an event and banqueting space capable of hosting over 3,000 people. Our work has involved: • Providing recommendations on the overall feasibility and investment rationale for the hotel development. • Advising on appropriate hotel brands to include in discussions around the management and operation of the property

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