Adobe Customer Story Engaging journeys for adventurers. Virgin Holidays tailors customers’ travel communications for a 150% jump in conversion with Adobe Experience Cloud. “With a single tool to manage unified data, we can help departments find ways to improve communications. We’re becoming the central hub for customer experience. ” Saul Lopes, Customer Lifecycle Lead, Virgin Holidays RESULTS SOLUTION Adobe Experience Cloud, including the Adobe Campaign solution within Adobe Marketing Cloud Reduced campaign creation time to ONE HOUR CONSOLIDATED data from multiple sources for better customer visibility Increase in REVENUE with contextual messages Engagement with CROSS-CHANNEL messages 33% 90%Adobe Customer Story Improving the customer journey Virgin Holidays is one of the UK’s favorit

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