Managing millions of customer journeys.
Managing millions of customer journeys.
3 PagesAdobe Customer Story Managing millions of customer journeys. RCS MediaGroup analyzes customer data with Adobe Marketing Cloud for targeted campaigns. “Adobe Marketing Cloud helps us learn from our customers so that we can keep them engaged with our brands.” Luca Crisà, CRM Digital & Campaign Manager, RCS MediaGroup RESULTS SOLUTION Adobe Marketing Cloud including the Adobe Campaign, Adobe Analytics, and Adobe Target solutions Adobe Creative Cloud for enterprise LOWER operating costs through improved productivity Deliver effective MESSAGES across channels Manage MILLIONS of customers in one tool TARGET users with real-time analysis 25% 15 MILLIONAdobe Customer Story World leader in media With more than 70 brands across Italy and Spain, RCS MediaGroup is an international media leader. T
