CLIENT PROFILE | NJSCPA The New Jersey Society of Certified Public Accountants (NJSCPA) provides support, networking and professional development opportunities to more than 15,000 members. To best serve their varied membership base, the Society wanted to implement an enterprise-wide solution to increase member satisfaction and retention. While expanding to accommodate more members, events and services, they also wanted to improve the quality of the member experience. THE CHALLENGES Members used the NJSCPA website to find resources and view upcoming events or news. However, the website did not allow online interaction among members. In order to foster better interaction, the NJSCPA first turned to public social media networks—Facebook, Twitter and LinkedIn. They accumulated follow

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