Opportunity: Before adopting an online community, Dynamic Communities’ members didn’t have a way to connect between events or problem-solve with other user group members. The staff was frustrated because their member communication channels were all one- way, leaving little room for feedback. Result: Online communities have created a place where members can share ideas and build relationships. Dynamic Communities has seen 33% year-over-year attendance growth at its annual user group conference. In addition, open discussions have contributed to an enormous boost in organic site visits: 1,139% across all the user groups, without any investment in SEO. www.higherlogic.com © Higher Logic. All Rights Reserved Dynamic Communities’ Online Community Spurs Revenue and SEO Growth AT

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