• Demonstrate engagement concept effectiveness before taking on sizable resource risks • Identify optimizations and enhancements that could improve engagement results • Adapt to wide variations in cohort sizes • Allow for quick implementation of tests to expedite speed to market • Develop universal learnings that could be applied to other engagement programs across the organization • Support the implementation of multiple, concurrent tests Success factor 1: A dedicated lab team To ensure operational excellence in the new lab, Carenet implemented a dedicated Test and Innovation Team to manage the day-to-day lab operations. A flexible resource team was also assembled.

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