ENGAGE WITH YOUR DESKLESS WORKERS How better communication fosters employee understanding and behavior change When we say deskless workers, we’re referring to anyone whose job doesn’t revolve around sitting at a desk all day—often also called frontline workers. This means retail employees, construction workers, nurses and doctors, and all the other people at the front lines of your industry. Deskless workers make up 80% of the workforce 1 , yet only 22% feel their job is important to the company vision. 2 This is a pretty extreme divide, and research indicates that it stems from lacking both communication from leadership and technological enablement. In most industries, despite being the vast majority of employees, and often the ones making the product and/or interacting with cus

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