End-to-end Marketing Campaign Visibility for a Large European ‘‘Do-It-Yourself’’ Retailer

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Capgemini helps retailer to better target marketing campaigns and optimize ad spend The Situation A leading European “Do-It-Yourself” (DIY) specialty retailer, based in the Benelux region, is dedicated to using innovative technologies to deliver outstanding services to its customers. The retailer conducts regular marketing campaigns to encourage customers to visit its stores. This includes a widespread distribution of advertising flyers

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Case Study

End-to-end Marketing Campaign Visibility for a Large European ‘‘Do-It-Yourself’’ Retailer

End-to-end Marketing Campaign Visibility for a Large European ‘‘Do-It-Yourself’’ Retailer

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