A leading European food retailer partnered with Capgemini Invent to develop a comprehensive sustainable packaging strategy for its private label products. The company needed to address stricter environmental regulations and meet rising consumer demand for eco-friendly packaging. Capgemini helped the retailer define a strategic vision, align operations, and implement tools to drive sustainable packaging initiatives. Within 18 months, the retailer optimized packaging for 25% of its private label articles, saving over 200 tons of plastic annually. Long-term goals include 100% recyclable plastic packaging by 2025 and a 20% reduction in plastic usage.

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