Nissan used Medallia Digital Experience Analytics (DXA) to improve user experience across its websites, leading to a 30% increase in conversions. By analyzing form abandonment and frustration scores, they replaced dropdown menus with radio buttons, increasing form completion by 32.5%. Journey analysis uncovered confusing navigation loops, leading to a redesign that boosted completion by 6.3% on mobile and 9.9% on desktop. An A/B test on the Vehicle Compare tool raised configuration completion by 86%, and further improvements yielded a 16% increase. For the Ariya launch, optimizing Visualizer CTAs raised pre-sale leads by 39%.

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