Dynamic Oil Pricing System Enabled Faster Market Reaction Time SITUATION Outdated technology based on which the client had developed its downstream retail oil pricing system proved to be inefficient in handling the highly fluctuating oil pricing structure. Tracking and informing its channels on constant price fluctuations became a tough challenge. IMPACT It became increasingly difficult for the client to keep in pace with the highly fluctuating nature of its business in terms of oil pricing, hence creating unwanted advantage for its competitors. RESOLUTION A completely revamped architecture developed by ITC Infotech based on latest tech platform, delivered an integrated and automated system that is intuitive, highly adaptable as well as scalable. The existing downstr

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