Case Study

Empowering Financial Strength One Dollar at a Time

Empowering Financial Strength One Dollar at a Time

Pages 4 Pages

YNAB, a budgeting app built on zero-based budgeting, helps millions manage money intentionally by giving every dollar a job. To improve financial visibility, YNAB partnered with MX to let users securely link accounts and access real-time transaction data. This streamlined experience delivers a 97% aggregation success rate, with 90% of users successfully linking at least one account and over one million accounts connected. OAuth connections average just 4 seconds, allowing quick onboarding. MX also enhances data by cleansing and categorizing transactions, reducing consumer confusion and boosting engagement, trust, and financial confidence.

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