Case Study

Emory Goizueta Business School Customer Story

Emory Goizueta Business School Customer Story

Pages 4 Pages

Customer Story Graduating with HonorsMeet Emory's Goizueta Business School Emory University? s Goizueta Business School in A tlanta is famous for securing employment for its graduates. It has earned a reputation as a high-touch, high-quality MBA program where faculty and students interact easily. Mastering the Business of Communication Five years ago, Goizueta lacked visibility into media mentions of the school, its faculty and graduates. Metrics were even harder to come by, making it difficult to assess program effectiveness and establish priorities. Few opportunities existed for the communications team to directly interact with the students, alumni, and educators and promote their achievements. ?It? s easy to feel insulated in a university environment,? says J. Michael Moore, S

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