Customer Story Excellence, Integrity and ServiceMeet Birdville ISD With over 24,300 students across 33 campuses, Birdville ISD (BISD) is the 5th largest school district in Northeast T exas. Nationally recognized for their Fine Arts and Career and T echnology Programs, BISD relies on automated, branded newsletters from Meltwater to share accomplishments and news with principals and board members. New School Y ear?New Challenge ?Our vision is for the communications team to be the trusted resource for reliable, relevant, and timely information,? says BISD Communication Officer, Mark Thomas. Just last fall, BISD struggled to grasp the depth of the district? s media coverage, and needed a ?smarter? way to understand how their message was being perceived beyond the scope of local media.

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