CLIENT: Eminem & Universal PROJECT : Curtain Call Convoy (aka. the EMINE-M1) BRIEF CUNNING was briefed by Universal to create a newsworthy stunt surrounding the release of Eminem’s album Curtain Call. The aim was to generate a buzz about the up-and- coming release of the albem and attract the interest of the media. IDEA CUNNING wrapped ten 40ft lorries in artwork replicating the Curtain Call album and drove them, in convoy, around the

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