It’s Showtime: Emerald Expositions Uses Data to Drive Event Sales “Our mandate is to deliver the right tradeshow marketing options to clients, which means the business always wants faster turnaround times and more accurate data.” Michael Vo Director, IT Development Emerald Expositions Goals Solution Results Reduce manual workflows and enhance efficiency for business units Bring in data from various sources using Informatica Intelligent Cloud Services Helped sales and marketing improve efficiency and increase revenues Eliminate manual processes and improve business analytics for sales and marketing staff Integrates order entry system with Salesforce for centralized data management Improved accuracy for operational reporting and business analytics Standardize reporting across

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