1 CUSTOMER SUCCESS STORY Building Better Data Models with Cloudera Overview Equifax organizes, assimilates, and analyzes data on more than 600 million consumers and 80 million businesses worldwide to deliver insights that support a wide range of applications—from assessing a consumer’s credit risk to helping businesses grow their customer base to helping government agencies fight fraud. The company’s success depends on its ability to perform risk analysis and build data models very quickly, with a high degree of statistical accuracy. Until recently, the company’s data scientists used proprietary tools to prepare data for the development of new data models. By deploying an advanced analytics environment powered by Cloudera as part of its long-term enterprise data hub (EDH) strategy,

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