For Kay Stewart, the Head of Careers and Volunteering at the University of West London, a key factor in the success of delivering career planning and employability lies in developing a bespoke approach that reects the dynamics of your institution: “you have to work out what works for your student body” . In Kay’s case, this meant addressing the needs of a “very diverse” student population, with a high proportion of mature students, commuters, and students who are the rst in their family to enter higher education. Motivation Through “careers readiness” surveys, Kay and her colleagues uncovered “a lack of understanding about what might be needed to get into the graduate job market” – a situation compounded by the fact that “a lot of our students, having battled to get here, s

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