Email Subject Lines
Email Subject Lines
1 PagespivotalTESTING ® Email Subject Lines Case Study © Cambia Information Group 2018. All right reserved. SITUATION: • Marketing Group for Fortune 50 computer manufacturer wanted to ensure potential B2B customers were opening marketing emails • Many email subject lines had been created, but the group was unsure if any were interesting or effective in getting the target to actually open the information TESTING: • Gathered feedback on 8 email subject lines by interviewing technology purchase influencers • Determined which were most popular, which would encourage the respondent to open, and which would be deleted • Identified keywords which were both interesting and boring, as well as recall of phrases • Results delivered via interactive dashboard
