pivotal360 ® Healthcare Case Study © Cambia Information Group 2018. All right reserved. SITUATION: • After a change in leadership and period of reputational challenges, Board of Directors and CEO wanted to establish an objective benchmark of corporate reputation and begin to monitor the progress of corporate initiatives to ensure accountability • Management team needed consistent executive level metrics to identify corporate strength and risk in order to strategically manage corporate reputation across multiple brands 360 INITIATIVE: • Designed U.S. based assessment to benchmark reputation and evaluate corporate communications effectiveness • Electronically administered assessment of seven stakeholder groups, including health insurance brokers and the medical

Join for free to read