This article discusses the importance of crafting effective email subject lines and calls-to-action (CTAs) to stand out in a crowded inbox. It emphasizes the need for targeted, timely, and relevant content, highlighting that 91% of Americans want promotional emails, but only if they are well-executed. Examples of successful subject lines include those that create urgency, invoke curiosity, or leverage social proof. The article also showcases CTAs that effectively drive user engagement and conversions by being clear, catchy, and aligned with the email’s content.

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